Fair Flora grower


Sustainable, transparent, fair

The Fair Flora Anthurium from HouwenPlant has achieved 5 stars. Read on this page what that means.

About the grower


HouwenPlant is a family business that was established in 1974. Since 2008, the company has specialized in the cultivation of anthuriums and has become a market leader. The main location of HouwenPlant is in Hoek van Holland, The Netherlands. We cultivate nine pot sizes at specialized locations.

With our cultivation and quality policy, we supply in two different streams, serving both the fine-meshed market segment and large-scale promotions throughout Europe. Our customers are located in the highest segment of garden centers, hardware stores, cash and carries, florists, as well as in the segment of major supermarket chains. We offer the widest range of pot sizes, varieties, and colors. HouwenPlant is known for regularly introducing new varieties. The company cultivates anthuriums in an environmentally conscious manner and is committed to one-stop-shopping for anthuriums.

The stars achieved

Registration of the production method


To obtain this star, the grower must be able to demonstrate a transparent and responsible production environment, through one of the following certificates:

  • GlobalG.A.P. IDA (Impact-Driven Approach)
  • MPS-A or MPS-ABC

Obtained certificate grower

Fachjan is MPS-A certified. The company has achieved 70 to 110 points.

A total of 110 points can be achieved. A company earns points by keeping consumption within certain standards. The standards for the use of pesticides, fertilizers, and energy are determined per crop. Based on the crops present and the surface area of the business, an organization is assigned an individual company standard.

The standard for a specific crop is established based on disease susceptibility, fertilizer, and temperature requirements. For this reason, a company starts by creating a cultivation plan before consumption can be recorded. In the cultivation plan, the grower records each crop that is cultivated and its corresponding surface area.

Social certification


To obtain this star, the grower must be able to demonstrate that he meets (inter)national requirements in the field of safety and health, through one of the following certificates:

  • GRASP (GLOBALG.A.P. Risk Assessment on Social Practice)
  • MPS-Socially Qualified

Obtained certificate grower

HouwenPlant is GRASP en MPS-SQ gecertificeerd.

  • GRASP stands for a risk assessment in the field of social aspects within a company. This includes the well-being and reward level of employees, as well as health and safety aspects.
  • Good working conditions play a crucial role. With the MPS-Socially Qualified (SQ) certificate, HouwenPlant demonstrates that the company complies with (inter)national standards in the areas of safety and health.

Transparent and responsible production environment


To obtain this star, a grower must have one of the following certificates:

  • GLOBALG.A.P. Flowers and Ornamentals: This means the grower meets the strictest professional standards and sustainability standards for floriculture.
  • MPS-GAP: With this certificate, the grower meets requirements in the areas of traceability, the environment, crop protection products and recall procedures. 

Obtained certificate grower

Houwenplant is GlobalG.A.P. gecertificeerd.

Environmental footprint


The grower must have an up-to-date Cradle-to-gate footprint calculation of the flower or plant in question. This maps the environmental impact.

To demonstrate this, the grower must provide a signed Product Footprint Declaration containing the 16 impact categories of the FloriPEFCR (draft). Once the proposal for the FloriPEFCR has been approved by the European Union, the footprint calculation must be carried out in accordance with the official rules.

Used method grower

HouwenPlant has calculated the environmental footprint of the Fair Flora plants using the Flori Footprint Tool. This tool maps out the environmental impact of the plant based on key components, including energy consumption, water usage, starting material, substrate, and packaging.



The plant must be Climate Neutral: the grower must be able to demonstrate CO2 compensation of the plant with officially certified carbon credits. Climate change is combated by actively removing CO2 from the atmosphere.

Obtained certificate grower

HouwenPlant has offset the CO2 emissions from the production (cradle-to-gate) of 10,000 Anthurium plants through Bamboo Village by planting bamboo in Uganda.

The planting of native bamboo helps absorb CO2 from the atmosphere into the plants and the soil, contributing to the mitigation of global warming.

The Bamboo Village plantation in Uganda has been officially recognized and certified by Oncra as a project successfully removing CO2 from the atmosphere. This ensures that carbon credits are not issued beyond what is realistically achievable.