The label for the conscious grower and consumer
Sustainable,
transparent,
fair.
The goal of Fair Flora is
Providing insight into sustainability throughout the floriculture chain
What is going on?
It is difficult to demonstrate sustainable business operations in the floriculture chain
Horticulture businesses invest a lot to demonstrate sustainable business operations throughout the chain, but this is often a complex matter. As a result, communication about sustainability does not reach the final station (seller or consumer).
Fair Flora was created for this reason; a simple rating system, consisting of different types of existing certificates and quality marks, that gives a good and broad impression of what a company does in the field of sustainability and responsible entrepreneurship. This means of communication is still under development. Therefore, we invite parties to discuss the idea with us.
- Our solution
A 5-star rating system
The way Fair Flora’s rating system is currently designed, there are five components to be achieved.
The grower receives a star for each achieved component.
- Star 1 represents registration of the production method
- Star 2 stands for social certification
- Star 3 stands for a transparent and responsible production environment
- Star 4 is about the environmental footprint
- Star 5 is about CO₂-compensation
Transparency and support
The stars do not indicate how well a company scores on these points. It is indicative of what a company is doing. To ensure that Fair Flora only applies to growers who score high per component, a star can only be awarded for a minimum level each component.
Parties should be able to retrieve information in one overview about how a company is doing in the field of sustainability and responsible entrepreneurship. The underlying information must be publicly available online.
Our objective for 2024 is to find out whether there is support to realize Fair Flora, and thus provide the floriculture sector with a clear means of communication for the sustainability of flowers and plants.
Would you like to discuss the 5-star system with us? Don’t hesitate to contact us.
Parties should be able to retrieve information in one overview about how a company is doing in the field of sustainability and responsible entrepreneurship. The underlying information must be publicly available online.
Would you like to discuss the 5-star system with us? Don’t hesitate to contact us.