The label for the conscious consumer

Sustainable,
transparant,
fair.

High quality

Only the best growers are part of Fair Flora

Transparency

Insight with footprint calculations

5-star system

Clear guidelines for the grower to supply fair and sustainably grown plants

The Fair Flora label

Fair Flora is the European label for fair and sustainably grown plants and flowers from conscious growers. Our label is only awarded to the plants of growers who are committed to making floriculture more sustainable, and thus have a positive impact on people and the environment.

There are several conditions for growers to qualify for the Fair Flora label. A grower must achieve at least the 4 mandatory stars of our 5-star system. This means that a grower must comply with MPS/GLOBALGAP, calculate its footprint, make efforts to improve the footprint annually and be transparent about this. Therefore, Fair Flora stands for honesty, sustainability and transparency.

New Plants

Our Story

For People Who Love Plants

With a Fair Flora plant, you are buying a product from a grower who is making an extreme effort to make his production more sustainable. It is also a fair product: everyone in the chain makes a profit in order to continue to be sustainable. And because only the very best growers participate in Fair Flora, you will only receive top-quality plants at home.

Our promise

Duurzame planten van Fair Flora
Highest quality

With a Fair Flora plant, you are buying a product from a grower who is making an extreme effort to make his production more sustainable. It is also a fair product: everyone in the chain makes a profit in order to continue to be sustainable. And because only the very best growers participate in Fair Flora, you will only receive top-quality plants at home.

Climate-friendly plants

Fair Flora products are also climate-friendly, as moreCO₂ is offset than is emitted by the growers. This is achieved by planting bamboo through Bamboo Village Uganda. As part of the proceeds are also used for social projects, you as a customer explicitly contribute to a better world.

Duurzame planten van Fair FLora

What Our Customers Say

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Jennifer Lewis

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Alicia Heart

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Juan Carlos
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Give the Gift of Greenery

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