About Fair Flora
from conscious growers, to conscious consumers
We are committed to a better, brighter world by selling flowers and plants of fair and sustainable growers, who have a good impact on people and environment. Our core values:
- Sustainable growers with footprint calculation
- Compensation of the CO₂-emissions per product sold
Fair Flora growers are growers with sustainable ambitions. The most important admission requirement is to calculate the footprint of the nursery and the products.
Fair Flora differentiates itself in the market by being transparent about the impact of the production of ornamental plant products. The footprint calculation empowers the grower to get insight in the use and impact of the nursery, which include:
- gas and electricity
- crop protection
- pots and sleeves
- starting material
We calculate the impact on the environment for all these points: on CO₂ emissions, as well as on toxicity, water use, etc. This way the grower gets insight in possible improvements and he becomes aware of the effect on the environmental impact of the materials and processes. Improvements in the company are more effective to implement this way.
I like to look ahead, but this time looking back was useful.
Fair Flora hanteert een vijfsterrensysteem. Fair Flora uses a five-star system. If a grower meets 4 of the 5 conditions, they may call themselves part of Fair Flora and use the Fair Flora label.
CO₂-Compensation via Bamboo Village Uganda
Bamboo Village Uganda is our own sustainable project for Fair Flora, founded with the aim of fighting both poverty and climate change. The project in Uganda focuses on:
- Planting bamboo
- Creating jobs with fair conditions
- Making sustainable bamboo products and houses
By planting and growing bamboo, CO₂ is absorbed, so that less carbon dioxide is released into the atmosphere. This is how global warming is prevented.
The bamboo plantation is a direct source of employment in Uganda, because it requires bamboo specialists, field workers and plantation managers. In addition, extra jobs are created for the creative entrepreneurs who use the bamboo to make products. The bamboo that grows on the plantation is not only used to compensate CO₂ and to make products. The bamboo is also used to build safe and sustainable houses.